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Digital Content Creation for PR & Coffee

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PRofessionals & Coffee (PR & Coffee)
PRofessionals & Coffee (PR & Coffee)
Mississauga, Ontario, Canada
Carolina Salinas
Carolina Salinas
Founder and Host
(5)
3
Project
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Public relations Social media marketing Videography
Skills
brand analysis blogs digital media strategy video editing marketing content creation content strategy digital content creation social media digital marketing
Details

PRofessionals & Coffee (PR & Coffee) is seeking to enhance its digital presence by leveraging the power of engaging content. The project aims to create a series of articles and blogs focused on Public Relations, Marketing, and Communications topics such as influencer strategies, Gen-Z engagement, brand analysis, etc. Additionally, the project involves crafting social media posts, videos, and graphics that effectively communicate PR & Coffee's story and message. The learners will also support video editing efforts by transforming longer videos into concise episodes suitable for platforms like Instagram, LinkedIn, and YouTube Shorts. This project provides an opportunity for learners to apply their classroom knowledge in content creation, digital marketing, and video editing, while working collaboratively to achieve a cohesive digital strategy for PR & Coffee.

Deliverables

- A series of well-researched articles/blogs on specified topics related to Public Relations, Communications, Marketing and International Students.


- A collection of social media posts, videos, and graphics that align with PR & Coffee's brand message.


- Edited video content, transformed into short episodes for Instagram, LinkedIn, and YouTube Shorts.


- A final presentation showcasing the content strategy and its alignment with PR & Coffee's objectives.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Quality education

About the company

Company
https://professionalsandcoffee.com/
Mississauga, Ontario, Canada
2 - 10 employees
Business & management, Education, Marketing & advertising, Public relations & communications
Representation
Community-Focused Immigrant-Owned Small Business Women-Owned

PRofessionals & Coffee is an organization that fosters networking for professionals, international students, and immigrants in the fields of public relations, marketing, and communications through virtual coffee chats and blogs.

We promote three services:

Networking
Skill Development
Portfolio Building